Brand

Story

OJO BOUTIQUE IS A PROJECT CREATED BY AN EMIRATI LADY WHO UTILIZED HER TALENT AND CHILDHOOD PASSION TO ENRICH THE FASHION INDUSTRY.

Thanks to her mother’s encouragement, she opened her first store in Khalifa City (Abu Dhabi) on 18th of August 2018 followed by a second store in Shakhbout City (Abu Dhabi) few months later. Her collection focuses on women’s apparel that consists of abayas; khanduras; Moroccan, casual, and luxury dresses as well as accessories. Each design is unique and undergoes an elaborate process with great emphasis on fabric selection, color, and signature embroidery. To satisfy customers’ wishes, Ojo Boutique recently expanded its range of products and created a unique line of long-lasting perfumes and dakhoons.

The word “ojo” comes from Spanish and translates to an “eye” through which we see the world’s beauty, get inspiration, and create designs that satisfy ladies across different backgrounds.

Our

Strategy

VISION

To awaken beauty in the eyes of the world.

MISSION

Our goal is to highlight the feminine side of every woman and create unique and quality designs for every occasion.

VALUES

Originality

We bring innovation with every design.

Quality

Our designs will last a lifetime.

Diversity

We recognize that each client is different and requires wardrobe for variety of occasions.

Passion

We design our collections with love of fashion craftsmanship

What Makes OJO Different?

Create

The Idea

The process of creating the idea begins in OJO after diligent research to create a model that fits with the latest international and local fashion lines and how to adapt this idea to suit the Gulf community, according to the following factors
  • Fashion Trend
  • Weather Situation
  • Nature of using the model

Create

The Design

The design team works to innovate and create a unique and attractive form of elegant clothing that blends the latest international and local fashion lines in proportion to women in the UAE society to reflect the glamor of the local environment and include the following design stages
  • Fabric Selection
  • Choose the Colors
  • Choose Accessories

The Model

Execution

After creating the idea and design for elegant clothes, the design implementation processes and what they contain come from choices of materials used according to the nature of the design and its requirements, and this includes:
  • Cut the fabric based on the design
  • knitting cloths works
  • Install accessories

The Model

Approval

After completing all the design and implementation processes, including the stitching and installation of many of the model’s elements .. The final approval and quality review phase comes to ensure that the product comes out in the best form in terms of shape and materials .. Then the clothes are tested on the display models and then they are finally approved.