Brand
Story
OJO BOUTIQUE IS A PROJECT CREATED BY AN EMIRATI LADY WHO UTILIZED HER TALENT AND CHILDHOOD PASSION TO ENRICH THE FASHION INDUSTRY.
Thanks to her mother’s encouragement, she opened her first store in Khalifa City (Abu Dhabi) on 18th of August 2018 followed by a second store in Shakhbout City (Abu Dhabi) few months later. Her collection focuses on women’s apparel that consists of abayas; khanduras; Moroccan, casual, and luxury dresses as well as accessories. Each design is unique and undergoes an elaborate process with great emphasis on fabric selection, color, and signature embroidery. To satisfy customers’ wishes, Ojo Boutique recently expanded its range of products and created a unique line of long-lasting perfumes and dakhoons.
The word “ojo” comes from Spanish and translates to an “eye” through which we see the world’s beauty, get inspiration, and create designs that satisfy ladies across different backgrounds.

Our
Strategy

VISION
To awaken beauty in the eyes of the world.
MISSION
Our goal is to highlight the feminine side of every woman and create unique and quality designs for every occasion.
VALUES
Originality
We bring innovation with every design.
Quality
Our designs will last a lifetime.
Diversity
We recognize that each client is different and requires wardrobe for variety of occasions.
Passion
We design our collections with love of fashion craftsmanship

What Makes OJO Different?

Create
The Idea
- Fashion Trend
- Weather Situation
- Nature of using the model
Create
The Design
- Fabric Selection
- Choose the Colors
- Choose Accessories


The Model
Execution
- Cut the fabric based on the design
- knitting cloths works
- Install accessories
The Model
Approval
After completing all the design and implementation processes, including the stitching and installation of many of the model’s elements .. The final approval and quality review phase comes to ensure that the product comes out in the best form in terms of shape and materials .. Then the clothes are tested on the display models and then they are finally approved.
